Group Spirit

Pine – Yurun’s spiritual symbol! Tough, aggressive, straight, and responsible!

Pine is grand, tall and straight; it is ever-green, despite the rain and snow; also, it is steadfast and noble. The Yurun pine, an eternal foundation!

1. Vision and Mission

Establish business with exquisite products that are classical and will be handed down to future generations, and guide a healthy, convenient, comfortable and noble life.

 

2. Core Value

Honesty and diligence, innovation and creation, duty performance, and excellence guiding

3. Essence of Yurun

Yurun, for you and me, is our common undertaking.

 

4. Ethical Pursuit and Enterprise Image

A conscientious enterprise with a sense of social responsibility

 

5. Cultural Keynote and Enterprise Atmosphere

Respect, openness, comprehensiveness, passion

6. View of Talent

Professional, Dutiful, Responsible, Cooperative

 

7. View of Performance

You will only win sympathy with toil, and respect with contribution.