Business Group

Having a dream of “developing national commerce, and making ‘Central’ brand larger and stronger”, Yurun has completed the absolute control on the Central Emporium through secondary market acquisition. With Central Emporium as the platform, Yurun has developed modern commerce into another pillar industry of the Group.

Founded in 1936, Central Emporium is a “China Time-honored Brand” enterprise having a 77-year history. At present, the Central Emporium operates 8 chain bazaars, covering a total business area of 400,000m2 and has realized an annual sale of more than RMB10 billion. The centre store located at Nanjing Xinjiekou Core Business and covering a business area of nearly 70,000m2 comes first on the list of single stores in eastern China.

Yurun has constantly promoted the transformation of the Central Emporium from traditional general merchandise to modern commerce; made utmost effort to create the third-generation urban commercial complex integrating a five-star hotel, a grade-A office building, a large shopping center, an international fitness center, an international cinema line, an animation and entertainment city, a theatre, a concert hall, a skating rink and a food block; gathered urban resources to the greatest extent, in order to comprehensively meet the demands of “one-stop” life, guide urban consumption, and raise an urban image. At present, the Yurun urban complex has been distributed in Nanjing, Huai’an, Xuzhou, Suqian, Tongling, Siyang, Yangzhong, and Daye. Each complex will become a business core and an urban landmark.

In the upcoming five years, with retail of general merchandise as the core, and chain department store and urban commercial complex as the key point, the Central Emporium will put forth effort to implement the synchronous development strategy of “connotation-type growth and extended-type expansion”, constantly enhance the level of professionalism, standardization and informatization, in order to grow into a regional leader and industrial model with advantages and competitiveness.